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What changed

Revenue rose 12% on stronger mug sales. Sessions dipped slightly, and one product is nearly out of stock.

This week’s action
Restock the stoneware mug before Friday
Why: four left, and it sold 30 a week on average.

Sales

$18,420
Revenue
↑ 12.4% vs prior
312
Orders
$59
AOV
Top products
Linen throw$4,120
Stoneware mug$2,980

Traffic

9,840
Sessions
3.17%
Conversion
Top channels
Email3,910
Search2,740

Ops

6
Fulfillment backlog
orders open
1.8%
Returns rate
steady
Low-stock SKUs
Stoneware mug4 left