Brand

Who we are

The name, the line, who we are for, what we sound like, and the five principles behind every screen.

#Name

The product and brand are Weekwright. One word, one capital letter.

Do

Weekwright

The LLC working name is Weekwright LLC. Domains are weekwright.com and getweekwright.com.

Don’t

WeekWright · Week Wright · WW · Weekwright AI

No camel-case split, no initials, no suffixes.

#The line

One pack. Same sections. Every week.

Weekwright sends a store owner one fixed weekly pack: what changed, the numbers behind it, and one thing to do next. It replaces a Monday spent in spreadsheets.

#Who it is for

Solo and small-team store owners who are busy and not analysts. They open the product to answer one question in under a minute: how did last week go, and what do I do about it?

#What it is, and what it isn’t

It is

A fixed weekly pack, the same shape every time
Numbers first, then one action
Calm, plain, and dependable, like a good weekly ledger

It is not

Another screen to check every day
A bespoke deck, a white-label portal, or per-client design
Described as AI-powered, a platform, or an ecosystem

#Personality

Warm paper and dark ink with one deep teal accent. It earns trust by being legible and consistent, not by decoration. The voice is a sharp ops lead: numbers first, short sentences, concrete over clever. See Writing and copy.

#Design principles

Summary before detailEvery screen leads with the answer (the pulse strip, the action of the week) and puts the evidence below it.

Direction over decimalsShow change and shape (delta, sparkline) before asking anyone to read a table.

State is visibleReady, waiting, and needs-attention are told by form (a pill, a tinted band), never by color alone.

One brand color, one popTeal means yours and fine, or actionable. Violet marks what is new. Amber means look at this. Red means down or wrong. Nothing else is colorful.

Numbers alignAll metrics use tabular mono numerals so columns and weeks compare at a glance.

#Applying them

Question in review	Principle
Can someone get the answer without scrolling or clicking?	Summary before detail
Would a chart or a table be replaced by a delta and a sparkline?	Direction over decimals
Would it still be understood in grayscale?	State is visible
Is there any color that is not teal, violet, amber, or red, and why?	One brand color, one pop
Do numbers sit in a column of mono figures?	Numbers align

#Pricing in the product

First pack free. Then a founding price. The plan label is Weekwright or Founding. Never Pro, never a second tier, never a per-seat story.